Happy New Year everyone! I hope everybody had a fun and safe New Year’s Eve. Tonight I will be continuing my Social Technology series with Part 2 – Networking.Now that we learned some downsides of social technology, let’s take a moment to focus in on the greatness of it. As I mentioned in my previous post, never before has a generation been so connected to one another. Why is it that we all share this common bit of knowledge but so few of us take advantage of this amazing gift? Networking is a major part of life in every aspect, as other people play a humongous part in our day-to-day lives (Whether we want to believe this or not!)
Facebook is essentially a giant community of people pulled from all areas of the world and from all walks of life, yet the majority of them see it as a mere tool for keeping in touch with friends. It has so much more capability that what we are using it for! You could grow your business, start a cause, or create a community in less than an hour. You can make your voice heard in a way unlike any other mode of communication across the timeline of humanity!
It seems to me like a lot of people hold back their thoughts and ideas, passing them off as unimportant and that no one would care. An amazing thing happens when you make yourself heard.. like-minded people attract to you and suddenly you are surrounded by people who understand where you are coming from and who are supportive of your thoughts and ideas. There is nothing more motivational than that! People are too afraid to put value in themselves, or genuinely feel that they are unimportant but those who feel that way should take a step back and re-evaluate the world around them and know that they are important.
Looking at this potential from a business perspective, there is no better way to get a fresh market than by creating a social media profile. It’s insane to think that networking in social media has grown so much in businesses both big and small in less than decade. In fact, there are businesses specifically created to assist companies in branding themselves through sites like Facebook and Twitter. All it takes is a simple “like” or “follow” and one potential customer is going to be looking at your business posts for years to come. The best part? It’s completely free! (Though companies can pay Facebook to sponsor them.
All of that aside, social media is always going to be most used as a simple connection between you and the people you care about. And you know what? That’s okay. It’s absolutely incredible how easy it is to send a message to anyone in our lives without worry or hassle and we need to consider ourselves lucky to be born in a time when this kind of communication is available… and remember to never take it for granted!
What are your thoughts on social media and how we implement it in our day-to-day lives? Leave a comment below and let me know what you’re thinking!